The 70’s were a hell of a groovy era where people were more roller skating than walking. Even though the roller skates were invented in the 18 century, the hay day was in the mid 70s and 80s. Call it a lucky coincidence but in the same period when roller skates were equivalent to shoes, Disco Music was introduced, they gloriously merged and Roller Disco was born.
This funky activity made a dazzling cultural impact in the 70s, followed by roller disco fashion, roller disco music, roller disco movies and everything was roller disco related. Nowadays, roller disco still exist but is as popular as talking with people instead of texting. So, unfortunately roller discos place is now in the museum of extinct social activities.
The roller vinyls were quintessential promoters to both Disco Music and Roller Skating Rinks. Most of the 70’s Disco Era vinyl records include cover art of funky group of people with rather “eclectic” outfits and of course roller skates.
Every city in America developed a distinctive skate style, but Chicago and New York were sure a Roller Scatting Mecca. Chicago developed its own distinctive style of skating known as JB Skating which included imitating moves from the Godfather of Soul -James Brown ( therefore the name.) Standing dance and fancy footwork was the trademark of the JB skate style.
Roller Skating Fever took major turn in the movie industry, and the holy Roller Trinity were Skatetown U.S.A., Roller Boogie and Olivia Newton-John’s Xanadu. Above on the photo is Linda Blair in Roller Boogie. Shortly after the movie she started dating Rick James and you can imagine the outcome of that. Popular roller skating movies were also : The Unholy Rollers (1972), Kansas City Bomber (1972), Rollerball (1975), Rollerblade (1985).
Celebs were also driven away by the skating fever and more over they brought Roller Skating to ultimate level of popularity. When celebs like Cher, Patrick Swazey, Brooke Shields were photographed in roller skates, the masses followed the hype.
The roller skating revolution dictated the fashion in the 70s. Most of the fashion advertisements included slim models dressed up in roller skating outfits. The roller skate fashion derived from the aerobic, sporty style combined with the disco glitter.
Roller Skates made food serving much easier and naturally more fun. The roller skating carhop was a common sight at drive-ins.