The ancient writer of Ecclesiastes, said, “What has been will be again, what has been done will be done again. There is nothing new under the sun.”
This certainly seems to be true when it comes to fashion trends.
Consider any fashionable item, whether it be a garment, a hairstyle or a piece of jewelry, and you’ll find another time era or culture where it was considered fashionable. Take, for example, these photos of teenage girls from the 1950s.
It was a decade of full skirts, natural waists (corsets had been popular before) and semi-formal suits similar to those worn by modern business women. While the broad outpouring of flashy and controversial styles of the 1970s would break many of the norms of the 20th Century, many of the styles which were popular in the 1950s remain fashionable today.
But the women’s fashion movement of the 1950s actually started in the prior decade. During, and because of, World War II, women’s choices in clothing were limited by the need to ration supplies like fabrics, threads, and needles. The most popular women’s outfits were simple and uniform as a result of the entire country making sacrifices to supplies the war efforts overseas.
But as the war ended, an explosion of fabrics came roaring back in broad varieties and in copious quantities. Women enjoyed pleats, petticoats, stylish collars and clothes made of nylon, wool, rayon, and taffeta.
This was also the beginning of a huge economic boom, which further encouraged the manufacturing and marketing of stylish new clothing and apparel the likes of which women hadn’t enjoyed during the previous decade.
The bland, uniform styles of the 1940s were replaced with outfits that featured closely-fitted waistlines, puffy skirts, blue jeans, long and narrow dresses, rounded shoulders and shapely bustlines. Women once again had a way to showcase their individual taste and personality through the various choices of clothing available to them.
This new explosion of fashion variety had started in 1947 with the famous “New Look” of Christian Dior. While women would eventually embrace the style, it didn’t go over well in the beginning.
Women who had grown used to working outside the house were not ready to go back to being mothers and housewives.
They considered the “New Look,” too extravagant and too much work to make all the pieces of an outfit come together just right. But in time, having survived the hardship and sacrifice of war, the booming prosperity won them over, the women of the 1950s fully embraced the consumerism which would define the rest of the 20th Century.