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Attack of the Giant Balloons – The 1932 Macy’s Thanksgiving Day Parade Disaster

Barbara Stepko
Bullwinkle at the Macy's Day Parade. Getty Images.
Bullwinkle at the Macy's Day Parade. Getty Images.

The Macy’s Thanksgiving Day Parade has become an annual extravaganza, marking the start of the holiday season for viewers across the country.

Besides the appearance of St. Nick himself, one of the most widely anticipated moments are the appearance of those enormous balloons.

They weren’t always a part of the parade. When R.H. Macy’s and Co. kicked off the holiday spectacle in 1924, it was a hodgepodge of floats pulled by horses, a couple of marching bands, live animals in cages (courtesy of the Central Park Zoo), Macy’s employees, and random New Yorkers who decided to join the then-six-mile march, from 145th Street in Harlem to Macy’s at Herald Square.

Macy’s in Herald Square in 1907.

Macy’s in Herald Square in 1907.

The hard-boiled New York City press wasn’t impressed — one paper describing the event as “a retinue of clowns, freaks, animals and floats.”

To up the ante, artist and puppeteer Tony Sarg, the creative force behind the parade, wanted to feature something in the parade that everyone, even those spectators standing way back in the crowd, could see. The solution: balloons. Really, really big balloons.

Macy’s Thanksgiving Day Parade – First Parade, 1926. Photo by NY Daily News Archive via Getty Images

Macy’s Thanksgiving Day Parade – First Parade, 1926. Photo by NY Daily News Archive via Getty Images

The Goodyear Tire and Rubber Company in Akron, Ohio, came on board, designing Felix the Cat, a toy soldier, and a dragon — all of which made their debut in 1927. Impressive, to be sure, though during the parade Felix would become tangled up in telephone wires and catch fire.

It was the first of several mishaps over the years. Among them, Popeye (1957), whose sailor hat filled with water during that rainy Thanksgiving Day, causing the balloon to veer off course and dump freezing cold water over spectators, and Kermit the Frog (1985), the first balloon to rip open and deflate over the crowd.

A not-too-ferocious dragon caught fancy of crowd at 1931 Macy’s Thanksgiving Day Parade. Photo by NY Daily News Archive via Getty Images

A not-too-ferocious dragon caught fancy of crowd at 1931 Macy’s Thanksgiving Day Parade. Photo by NY Daily News Archive via Getty Images

But for sheer drama, nothing comes close to a 1932 incident, when the Macy’s spectacle was upstaged by a life-and-death struggle that took place shortly after the parade ended, in the skies above New York.

Back in the day, the balloons were released into sky to float away. Macy’s officials — knowing the air space would be filled with planes — issued a stern warning to pilots who might be tempted to use the helium-filled characters for target practice, emphasizing that no reward would be given for, as they put it, “recovering” balloons.

Macy’s Thanksgiving Day Parade looking North from the East side of Broadway between 47th & 48th Streets, 1979. Photo by Jon Harder CC BY 2.5

Macy’s Thanksgiving Day Parade looking North from the East side of Broadway between 47th & 48th Streets, 1979. Photo by Jon Harder CC BY 2.5

That did not deter a plucky 22-year-old student pilot, Annette Gibson, of Brooklyn. At 4 pm on November 24th, a half-hour after the parade was over and the balloons released, Gibson and her flight instructor, Hugh Copeland, flying at 5,000 feet above Queens, spotted a 60-foot, yellow-striped Tom Kat directly in their path. Gibson, ready for some fun, wasn’t about to swerve, announcing, “I think I’ll have a piece of its neck.”

Pikachu balloon at the 86th Annual Macy’s Thanksgiving Day Parade.

Pikachu balloon at the 86th Annual Macy’s Thanksgiving Day Parade.

With that, Gibson proceeded to steer the plane straight into the enormous feline. Upon impact, the fabric of the balloon wound itself around the left wing of the aircraft, causing the plane to go into a fierce tailspin toward the ground. Gibson switched off the ignition to prevent the plane from catching fire, if and when it crashed.

As if things weren’t dire enough, the cabin door flew open, with Gibson almost falling out of the plane. (Miraculously, her foot caught in her safety strap and she managed to pull herself back in.)

The Grinch balloon attempting to steal some holiday cheer in his first-ever appearance in the 91st Macys Thanksgiving Day Parade in New York, Nov. 23, 2017. Photo by Gordon Donovan

The Grinch balloon attempting to steal some holiday cheer in his first-ever appearance in the 91st Macys Thanksgiving Day Parade in New York, Nov. 23, 2017. Photo by Gordon Donovan

Thousands of people on the ground watched the unfolding events, mouths agape. As the plane continued to dive, the two pilots switched seats, and Copeland grabbed control of the plane. At just 250 feet above the rooftops in Rosedale, Queens, Copeland turned on the ignition and miraculously landed the plane at Floyd Bennett Field in Brooklyn.

The tattered remains of poor Tom Kat floated around the New York City area, souvenir hunters grabbing pieces of the balloon as they sprinkled downward.

As for the intrepid co-pilots, after an investigation by the Department of Commerce, Aeronautics Branch, both Gibson and Copeland were grounded for violating federal regulations forbidding “stunting” over busy areas.

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Gibson, however, did become front-page news. The New York Times headline read: “Fliers Hit Balloon, Plunge 5,000 Feet.” And the following year, Macy’s put the kibosh on releasing balloons into the wild blue yonder.