How to Create a Creepy Legend – Inventing and Marketing the Ouija Board

Alexandra Dantzer
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The Ouija board has not changed much in its appearance and popularity from the 19th century when it was invented until now.

The only difference is that the earliest boards were mostly made of wood, while now they are available in a variety of different materials, or even as a printable version.

Ouija holds a controversial place in popular culture — ridiculed by many but revered by a diverse range spiritual groups — just as it has for the last two centuries. However, its history is not completely known and is shrouded in mystery.

The earliest known advertisement featuring a Ouija board appeared in a New York newspaper, in February 1891.

Original Ouija board created in 1894.

According to the Smithsonian it promised to answer questions “about the past, present and future with marvelous accuracy” and to establish a relationship “between the known and unknown, the material and immaterial.”

The advert declared it was proven by the Patent Office before being released to market, which holds to be true.

An early British automatic writing planchette, possibly Thomas Welton, 1860s. Photo by Brandon Hodge CC BY-SA 3.0

The Ouija board’s creation arose from the Victorian era fascination with spiritualism. It was not unusual for 19th century Americans to try and communicate with the deceased — death and the spirit world were embraced much more closely part of normal everyday life, an attitude that was approved of by the Church.

In 1848 spiritualism blossomed with help of the popular Fox sisters from upstate New York who claimed to be in touch with the supernatural realm.

The Civil War helped drive people towards seeking out spiritualists to help them keep in touch with their lost loved ones. Even Marry Todd Lincoln tried to make contact with her deceased son.

As Ouija historian Robert Murch explained to the Smithsonian, “Communicating with the dead was common, it wasn’t seen as bizarre or weird. It’s hard to imagine that now, we look at that and think, ‘Why are you opening the gates of hell?’”

A modern Ouija board plus planchette.

One of the methods to speak with the dead was reciting the alphabet and waiting for a knock when the letter was right. A conversation held in this way would be very long and intricate. The Kennard Novelty Company recognized a market for simplifying the means of communication and came up with their Ouija board.

It is believed that the name “Ouija” is a blend of French and German words for yes, however, as Murch’s research shows, the creation of the name was much more mysterious.

Elijah Jefferson Bond gravestone, rear detail. Photo by Something Original CC BY-SA 3.0

Apparently it was the Ouija board itself that offered its name to the creators. Helen Peters, a sister-in-law of Elijah Bond and co-founder of Kennard Novelty Co., was an acclaimed medium who asked it to tell her what name it should bear. The cryptic word, the board told her, meant “Good Luck.”

After designing the Ouija, the inventors went on to patent the product. The first clerk at the Patent Office did not take it seriously at first…. until the board spelled out his name in a demonstration.

Reconstructing a version of the Ouija board, 1987. Photo by Dialog Center Images CC BY 2.0

The patent did not offer any explanation as to how the Ouija board works, it only stated that it does — making the product even more mysterious and marketable. “These were very shrewd businessmen,” Murch claimed when talking about the inventors. “Ultimately, it was a money-maker. They didn’t care why people thought it worked.”

Accompanying the invention of the Ouija board were many strange tales shared in American newspapers, some of them involving crime. There were cases where people claimed spirits had driven them to commit crimes after using the Ouija board to communicate their wish.

In 1930, for example, the New York Times published an article that read like a horror movie plot: the defence of two women from Buffalo, New York on trial for the murder of a third woman was that the board demanded it from them.

Read another story from us: 8 Creepy Museums in America

Ouija boards are still popular today, and some psychologists believe it really does connect the known and the unknown, but through exposing the unconscious thoughts of the participants rather than receiving information from the other side.