In the past couple of years, we all have seen so many variations of the motivational poster “Keep Calm and Carry On,” that its actual meaning, significance and origin have been essentially forgotten to us, lost in the tide of copycats and variations. That’s why we decided ourselves to keep calm and carry on, and go back to the origins of this motivational poster that has now become little more than a generic, “trendy” wall decoration.
In preparation for the Second World War, in 1939 the British Government produced this motivational poster intending to raise the morale of the British public, which was threatened by widely predicted mass air attacks on major cities. Although 2.45 million copies were printed, and although the Blitz did in fact take place, the poster was hardly ever publicly displayed and was little known until it was rediscovered in 2000.
The Keep Calm and Carry On poster was designed by the Ministry of Information during the period 27 June to 6 July 1939.It was produced as part of a series of three “Home Publicity” posters (the others read “Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory” and “Freedom Is in Peril. Defend It With All Your Might“). Each poster showed the slogan under a representation of a “Tudor Crown” (a symbol of the state). They were intended to be distributed to strengthen morale in the event of a wartime disaster, such as mass bombing of major cities using high explosives and poison gas, which was widely expected within hours of an outbreak of war.
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