Located at Pemberton Place in Atlanta, Georgia, The World of Coca-Cola is a museum showcasing the history of The Coca-Cola Company that contains a host of entertainment areas and attractions. It is a truly fascinating look at how Coca-Cola came to be an international sensation.
The 20-acre (81,000 m2) complex opened to the public on May 24, 2007, relocating from and replacing the original exhibit.
The original World of Coca-Cola opened in 1990, in the heart of Atlanta, and remained open for 17 years until it was replaced by the current location, as the Coca-Cola Company wanted a bigger, more modern facility at which they could display more of the vast amount of memorabilia.
Visitors can view more than 1,200 never-before-displayed artifacts. The waiting room is packed floor-to-ceiling with samples: a 15-foot-tall bottle opener, an original Norman Rockwell painting for a Coke calendar, a pair of Coca-Cola logo-plastered hip-huggers from 1972. The walls are lined with an exhibit of posters and promotional material from over a hundred years of advertising.
In the small-scale bottle factory visitors can see how classic eight-ounce (227-gram) Coke bottles are made. The oldest artifact is a packing slip from 1888 detailing Coca-Cola sales figures nationwide.
Visitors can learn about Coca-Cola’s impact on popular culture and watch the brand’s commercials from around the world. From Level Two of the Hub, visitors can visit the “In Search of the Secret Formula“ attraction, a 4-D film presentation featuring an eccentric scientist and his assistant searching for “what makes a Coke a Coke.”
Coca-Cola’s “top-secret” recipe is rumored to be stored under lock and key inside.
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The most popular exhibit in the museum is the tasting room where visitors can taste more than 60 different flavors of Coca-Cola and take home a free commemorative bottle made at the museum.