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The World of Coca-Cola: A museum dedicated entirely to the world’s most popular soft drink

David Goran

Located at Pemberton Place in Atlanta, Georgia, The World of Coca-Cola is a museum showcasing the history of The Coca-Cola Company that contains a host of entertainment areas and attractions. It is a truly fascinating look at how Coca-Cola came to be an international sensation.

A museum dedicated entirely to Coke. Photo Credit

A museum dedicated entirely to Coke. Photo Credit

 

A display of Coca-Cola memorabilia. Photo Credit

A display of Coca-Cola memorabilia. Photo Credit

 

The new World of Coke museum made its grand debut on May 24th 2007. Photo Credit

The new World of Coke museum made its grand debut on May 24th 2007. Photo Credit

 

The museum details the history and ethos of one of the world’s most successful and famous brands. Photo Credit

The museum details the history and ethos of one of the world’s most successful and famous brands. Photo Credit

The 20-acre (81,000 m2) complex opened to the public on May 24, 2007, relocating from and replacing the original exhibit.

The original World of Coca-Cola opened in 1990, in the heart of Atlanta, and remained open for 17 years until it was replaced by the current location, as the Coca-Cola Company wanted a bigger, more modern facility at which they could display more of the vast amount of memorabilia.

Coca-Cola machines. Photo Credit

Coca-Cola machines. Photo Credit

 

History. Photo Credit

History. Photo Credit

 

Vintage Machines. Photo Credit

Vintage Machines. Photo Credit

Visitors can view more than 1,200 never-before-displayed artifacts. The waiting room is packed floor-to-ceiling with samples: a 15-foot-tall bottle opener, an original Norman Rockwell painting for a Coke calendar, a pair of Coca-Cola logo-plastered hip-huggers from 1972. The walls are lined with an exhibit of posters and promotional material from over a hundred years of advertising.

In the small-scale bottle factory visitors can see how classic eight-ounce (227-gram) Coke bottles are made. The oldest artifact is a packing slip from 1888 detailing Coca-Cola sales figures nationwide.

Old fashioned Coca-Cola vending machine. Photo Credit

Old fashioned Coca-Cola vending machine. Photo Credit

 

Classic Bottles. Photo Credit

Classic Bottles. Photo Credit

 

More than 100 different varieties of Coke from Africa, Asia, Europe, Latin America and North America are available for unlimited sampling. Photo Credit

Large Coca-Cola bottles made from different materials from around the world. Photo Credit

Visitors can learn about Coca-Cola’s impact on popular culture and watch the brand’s commercials from around the world. From Level Two of the Hub, visitors can visit the “In Search of the Secret Formula“ attraction, a 4-D film presentation featuring an eccentric scientist and his assistant searching for “what makes a Coke a Coke.”

Coca-Cola’s “top-secret” recipe is rumored to be stored under lock and key inside.

Soda Fountain replica. Photo Credit

Soda Fountain replica. Photo Credit

 

More than 100 different varieties of Coke from Africa, Asia, Europe, Latin America and North America are available for unlimited sampling. Photo Credit

More than 100 different varieties of Coke from Africa, Asia, Europe, Latin America and North America are available for unlimited sampling. Photo Credit

World of Coca-Cola offers many exciting attractions to entertain all ages. Photo Credit

World of Coca-Cola offers many exciting attractions to entertain all ages. Photo Credit

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The most popular exhibit in the museum is the tasting room where visitors can taste more than 60 different flavors of Coca-Cola and take home a free commemorative bottle made at the museum.